The Underdogs
Apple touts the workplace usefulness of its wide range of devices and software by introducing a band of lovable office drones who suddenly find themselves in the position of pitching a big new idea to head honcho Vivienne. What ensues is a mad dash for a prototype and presentation that likely resonates with most of Silicon Valley. Somehow we’re all brought a little closer together by our common dependence on our Apple devices.
- DirectionFilm Advertising
- EditingFilm Advertising
- Film AdvertisingTV Commercials over 120 seconds
- Film AdvertisingWriting for Film Advertising
- CastingFilm Advertising
Country
- United States
Production Company
- SMUGGLER
Client
- Apple
Visual Effects & Post Company
- a52
Editing Company
- Work Editorial
Director
- Mark Molloy
Director of Photography
- Joost van Gelder
Executive Producer
- Brian Carmody
- Patrick Milling-Smith
- Sue Yeon Ahn
Production Designer
- JC Molina
- Mónica Bidault
Editor
- Neil Smith
Creative Agency
- Media Arts Lab
Agency Producer
- Travis Huntington
Creative Director
- Alan Buchanan
Casting Director
- Jodi Sonnenberg
Make-up Artist
- Maripili Senderos
Costume Designer
- Anna Terrazas
Apple touts the workplace usefulness of its wide range of devices and software by introducing a band of lovable office drones who suddenly find themselves in the position of pitching a big new idea to head honcho Vivienne. What ensues is a mad dash for a prototype and presentation that likely resonates with most of Silicon Valley. Somehow we’re all brought a little closer together by our common dependence on our Apple devices.