The Team That Wouldn't Be Here
Every Super Bowl ends the same way. Two teams compete on the field while hundreds of brands compete off of it. Verizon rewrote the playbook by introducing a third team. The Team That Wouldn’t Be Here is a new team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. As the network that connects millions of emergency calls every day, each story of survival became a demonstration of Verizon’s network reliability when it matters most. The campaign became a 12-part film series, documentary and most-talked-about Super Bowl spot.
- PRUse of Talent & Influencers
- Film AdvertisingTV Commercial Campaigns
- Film AdvertisingSocial Commercial Campaigns
Country
- United States
Production Company
- Film Forties
Client
- Brendan F. O'Malley
- Ricardo Aspiazu
- Christina Hull
- Verizon
- David Bowen
Chief Marketing Officer
- Diego Scotti
Chief Creative Officer
- Sean Bryan
- Tom Murphy
- Andrew McKechnie
Global Executive Creative Director
- Dan Donovan
- Wayne Best
Executive Creative Director
- Cam Hoelter
Creative Director
- Alex Little
- Karsten Jurkschat
Senior Copywriter
- Meredith Rowe
Senior Art Director
- Michelle Ruiz
Design Director
- Fairchild Fries
Designer
- Grace Schottelkotte
Chief of Production
- Nathy Aviram
Executive Producer
- David Herman
- John McAdorey
Music Producer
- Dan Gross
- Eric David Johnson
Editing Company
- SIM International
- ARCADE
Colour Grading
- Company 3
Audio Post Production Company
- Sonic Union
Finishing
- The Mill Los Angeles
Music & Sound Company
- JSM Music
Consultation
- DDCD
Advertising Agency
- McCann New York
Every Super Bowl ends the same way. Two teams compete on the field while hundreds of brands compete off of it. Verizon rewrote the playbook by introducing a third team. The Team That Wouldn’t Be Here is a new team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. As the network that connects millions of emergency calls every day, each story of survival became a demonstration of Verizon’s network reliability when it matters most. The campaign became a 12-part film series, documentary and most-talked-about Super Bowl spot.