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D&AD Annual 2020

The Tampon Book: a book against tax discrimination
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  • ImpactDesign/Entrepreneurs
  • PRPublic Affairs Campaign
  • MediaUse of Direct
  • DirectDirect Product & Service
  • Book DesignSpecialist Books
  • PRIn-Market Campaign
  • PRLow Budget Campaigns

Country

  • Germany

Client

  • The Female Company

Chief Creative Officer

  • Matthias Spaetgens

Executive Creative Director

  • Robert Krause
  • Oliver Handlos

Creative Director

  • Malik Benamara
  • Sebastian Stelzer
  • Max Marohn

Copywriter

  • Ilona Hartmann

Graphic Designer

  • Natalie Krzyz

Account Manager

  • Sarah Dahm

Print Producer

  • Benito Schumacher

Art Buyer

  • Kerstin Mende

Photographer

  • Cedric Soltani

Illustrator

  • Ana Curbelo

Director of Photography

  • Daniel Klessig

Editor

  • Jan Lagowski

Awards Manager

  • Jana Paffenholz

Production Company

  • Hastings

Music & Sound Company

  • Massive Music

Translator

  • Heather Milligan

Advertising Agency

  • Scholz & Friends Berlin

Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only seven percent while tampons were taxed with 19 percent. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the law itself. Books are taxed at seven percent, so the brand sold tampons hidden inside a book in order to avoid the sexist tax. On November 7, 2019, Germany abolished the tampon tax.