
The Tampon Book: a book against tax discrimination
Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only seven percent while tampons were taxed with 19 percent. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the law itself. Books are taxed at seven percent, so the brand sold tampons hidden inside a book in order to avoid the sexist tax. On November 7, 2019, Germany abolished the tampon tax.
- ImpactDesign/Entrepreneurs
- PRPublic Affairs Campaign
- MediaUse of Direct
- DirectDirect Product & Service
- Book DesignSpecialist Books
- PRIn-Market Campaign
- PRLow Budget Campaigns
Country
- Germany
Client
- The Female Company
Chief Creative Officer
- Matthias Spaetgens
Executive Creative Director
- Robert Krause
- Oliver Handlos
Creative Director
- Malik Benamara
- Sebastian Stelzer
- Max Marohn
Copywriter
- Ilona Hartmann
Graphic Designer
- Natalie Krzyz
Account Manager
- Sarah Dahm
Print Producer
- Benito Schumacher
Art Buyer
- Kerstin Mende
Photographer
- Cedric Soltani
Illustrator
- Ana Curbelo
Director of Photography
- Daniel Klessig
Editor
- Jan Lagowski
Awards Manager
- Jana Paffenholz
Production Company
- Hastings
Music & Sound Company
- Massive Music
Translator
- Heather Milligan
Advertising Agency
- Scholz & Friends Berlin
Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only seven percent while tampons were taxed with 19 percent. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the law itself. Books are taxed at seven percent, so the brand sold tampons hidden inside a book in order to avoid the sexist tax. On November 7, 2019, Germany abolished the tampon tax.