The Soap with a Lump
75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.
- ImpactDesign/Brands
- Product DesignPromotional
Country
- India
Client
- Hindustan Unilever
- Shabad Pratihast
- Samir Singh
- Kavita Nalawade
- Carina Chopra
Chief Creative Officer
- Senthil Kumar
Regional Executive Creative Director
- Tista Sen
Senior Creative Director
- Chandni Kapur
- Ashish Pathak
- Simone Patrick
Art Director
- Aindrila Chatterjee
- Ashish Pathak
Copywriter
- Srikanth Kanchinadham
- Vrinda Varnekar
Client Services
- Sana Patel
Managing Partner
- Kishore Tadepalli
Advertising Agency
- Wunderman Thompson Mumbai
75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.
