The Smoothest Burger
Labelling the EggMcMuffin ‘The Smoothest Burger’ was an opportunity to create a new advertising language – one that is more modern, more fresh, and could properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that would best fit the product’s qualities: satisfying animations.
- Graphic DesignDigital Platforms & Websites
- Art DirectionArt Direction for Websites
Country
- France
Client
- McDonald
Advertising Agency
- TBWA\PARIS
Labelling the EggMcMuffin ‘The Smoothest Burger’ was an opportunity to create a new advertising language – one that is more modern, more fresh, and could properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that would best fit the product’s qualities: satisfying animations.