The Role
This film is Tencent's first public welfare story to be promoted in a documentary. It successfully launched an unprecedented online gallery for the brain palsy patient Xiaolong Zhang, and successfully raised 15 million RMB in five hours, as the sustainable development fund of public welfare organisation WABC. The documentary was advertised like a movie, and was broadcast simultaneously across several major social media networks.
- DirectionEntertainment - Non Fiction
Country
- China
Client
- WABC
Production Company
- Linkfilms
Film Director
- Scott Xie
Executive Creative Director
- Akae Wang
Writer
- Scott Xie
- David Cai
- Akae Wang
Director of Photography
- Ximen Lu
Editor
- Scott Xie
Executive Producer
- Vincent Li
Art Director
- Ivy Huang
Advertising Agency
- Tencent
This film is Tencent's first public welfare story to be promoted in a documentary. It successfully launched an unprecedented online gallery for the brain palsy patient Xiaolong Zhang, and successfully raised 15 million RMB in five hours, as the sustainable development fund of public welfare organisation WABC. The documentary was advertised like a movie, and was broadcast simultaneously across several major social media networks.