The Real Cost of Being UmZulu
Mahala is a colloquial Zulu word for anything acquired without payment or effort. Zulus love going to one place for the holidays: home. Why? Because it’s mahala (and compulsory). The truth is, in these tough times many of us end up choosing this ‘mahala’ option. Finances aside, when you weigh up the real cost of staying with family, the emotional and physical scars, what’s better than mahala? A room at Town Lodge with a shower that won’t boil you, away from celebrations that turn into hard labour, and a comfy bed with no childhood stains.
- Radio & AudioRadio Advertising Campaigns
- Radio & AudioWriting for Radio & Audio
Country
- South Africa
Client
- Julie Green
- Zuki Jaantjies
- City Lodge Hotel Group
Production Company
- Produce Sound
Sound Production
- Produce Sound
Chief Creative Officer
- Peter Khoury
Executive Creative Director
- Carl Willoughby
Creative Director
- Steph Van Niekerk
Writer
- Sanele Ngubane
- Sophia Basckin
- Steph Van Niekerk
Art Director
- Coenraad Grebe
- Melissa Grundlingh
Client Service Director
- Debbie Pienaar
Agency Producer
- Tracey Holme
- Kim Hunt
Sound Designer
- Louis Enslin
Music Composer
- Louis Enslin
- Sophia Basckin
Advertising Agency
- TBWA\Hunt\Lascaris
Mahala is a colloquial Zulu word for anything acquired without payment or effort. Zulus love going to one place for the holidays: home. Why? Because it’s mahala (and compulsory). The truth is, in these tough times many of us end up choosing this ‘mahala’ option. Finances aside, when you weigh up the real cost of staying with family, the emotional and physical scars, what’s better than mahala? A room at Town Lodge with a shower that won’t boil you, away from celebrations that turn into hard labour, and a comfy bed with no childhood stains.