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D&AD Annual 2020

The Puck
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  • DirectDirect Response/Ambient
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Year

  • 2020

Country

  • Canada

The Puck can be installed inside urinals to measure glucose levels in urine and determine if someone is at risk of diabetes. It’s located in places most frequented by the demographic – with the majority of males aged 20-50 forgoing regular doctor checkups. It’s able to automatically identify those who are most likely diabetic or pre-diabetic. Once identified, The Puck encourages them to see their doctor, potentially saving them a lifetime of complications while also increasing awareness for this disease.