The Prayer
Brand South Africa tasked The Odd Number with coming up with a piece of communication that would call out the spate of xenophobic violence taking place. The solution came in the form of the national anthem. Nkosi Sikelel' iAfrika is a plea to God to bless Africa and save its people. A plea foreign nationals make in light of the vicious attacks against them. This was brought to life in an online film that depicts a Nigerian man under xenophobic attack, reciting a prayer in his home language of Igbo. The words echo that of the national anthem, demonstrating that Africans are one people.
- Sound Design & Use of MusicAudio Composition
Country
- South Africa
Client
- Brand South Africa
Writer
- Terry Mckenna
- Neema Nouse
Art Director
- Elzandri Kirsten
- Sibusiso Sitole
Chief Creative Officer
- Sibusiso Sitole
Executive Creative Director
- Terry McKenna
Account Director
- Siphokazi Mestile
Agency Producer
- Shoni Nekhabambe
Film Director
- Ernest Nkosi
Executive Producer
- Leanne Kumalo
Film Producer
- Jhadi Quinn
Sound Production
- Sterling Sound
Sound Designer
- Sean Williams
Advertising Agency
- The Odd Number
Brand South Africa tasked The Odd Number with coming up with a piece of communication that would call out the spate of xenophobic violence taking place. The solution came in the form of the national anthem. Nkosi Sikelel' iAfrika is a plea to God to bless Africa and save its people. A plea foreign nationals make in light of the vicious attacks against them. This was brought to life in an online film that depicts a Nigerian man under xenophobic attack, reciting a prayer in his home language of Igbo. The words echo that of the national anthem, demonstrating that Africans are one people.