The Outlaw Bike
Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. To communicate that to cyclists, Talent Marcel and Bicycling Magazine decided to break the law. They created the Outlaw Bike, a bike that pretends to be another product so it pays less taxes. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials. It's just put together differently.
- ImpactDesign/Entrepreneurs
- DirectDirect Product & Service
Country
- Brazil
Client
- Bicycling Magazine
Production Company
- Boiler Films
Advertising Agency
- Talent Marcel
Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. To communicate that to cyclists, Talent Marcel and Bicycling Magazine decided to break the law. They created the Outlaw Bike, a bike that pretends to be another product so it pays less taxes. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials. It's just put together differently.