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D&AD Annual 2020

The #MoviePosterMovie Contest
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  • EntertainmentFiction Film 5-30 mins
  • EntertainmentWriting for Entertainment
  • Film AdvertisingWriting for Film Advertising

Country

  • United States

Client

  • Adobe

Production Company

  • RSA Films

Creative Chairman

  • PJ Pereira

Chief Creative Officer

  • Robert Lambrechts

Executive Creative Director

  • Jason Apaliski

Creative Director

  • Estefanio Holtz
  • Simon Friedlander

Copywriter

  • Andre Bittar

Art Director

  • Ali Sooudi

Designer

  • Carolina Penner

Executive Producer

  • David Mitchell
  • Jeff Ferro

Content Producer

  • Josh Diaz
  • Lauren Gould

Project Manager

  • Lindsey Anderson

Chief Executive Officer

  • Andrew O'Dell

Managing Director

  • Henry Arlander

Brand Director

  • Jessica Smith

Brand Supervisor

  • Hillary Ashton

Director of Business Affairs

  • Camara Price

Director of Strategy

  • Sean Staley

Brand Strategy Director

  • Lauren Underhill Sooudi
  • Lenny Karpel

Communications Strategy Director

  • Breanne Brock

Director

  • Zach Braff

Producer

  • Morna Ciraka
  • Chris Karabas
  • Zach Braff

Writer

  • Zach Braff

Advertising Agency

  • Pereira O'Dell

In the Time It Takes to Get There follows a day in the life of Lucy, a ‘social media influencer’ from the 1800s. Florence Pugh portrays the influencer, while Alicia Silverstone plays her handler in a publicist-type role. In a comical way, we see how Lucy deals with the contradictions of a life filled with privilege and luxury but empty and meaningless at the same time. The movie is set in the 19th century world in an imagined land (which could be England) for which the director drew inspiration from the opulence of the era, the dynamic of the mannerisms, and the tableau-like image of royalty.