The Most Powerful Arm
The Australian government has no policy on research into Duchenne Muscular Dystrophy – a debilitating disease occurring in young males, resulting in death by the age of 25. To raise the public’s awareness of the disease, we built The Most Powerful Arm, a robot that uses Facebook to sign signatures onto a petition in the handwriting of Jacob Lancaster, a young DMD sufferer who can no longer write. Via a live stream, users saw their name being signed. A photograph of their signature was then posted onto their Facebook feed, enabling them to share it, triggering others to participate.
- Digital DesignTechnological Innovation
Year
- 2014
Country
- Australia
Art Director
- Gabriel Tamborini
- Nicole Hetherington
Executive Creative Director
- Steve Coll
Creative Director
- Tim Buesing
Technical Director
- Emad Tahtouh
Senior Web Developer
- Sudeep Shakaya
Developer
- Luke Andersen
Copywriter
- Simon Fowler
Director
- Alyssa McClelland
Producer
- Sophie Thiellon
Executive Producer
- Rob Galluzzo
Digital Agency
- Reactive Sydney
Advertising Agency
- Havas Worldwide Australia
Production Company
- Finch
Public Relations
- Red Agency (PR)
Project Manager
- Heidi Clague
Account Handler
- Jennifer McDermott
- Marissa Davies
Account Director
- Ophenia Liang
Public Relations Manager
- Rachel White
Brand
- Awareness for Duchenne Muscular Dystrophy
Client
- Save Our Sons
- The Duchenne Foundation
The Australian government has no policy on research into Duchenne Muscular Dystrophy – a debilitating disease occurring in young males, resulting in death by the age of 25. To raise the public’s awareness of the disease, we built The Most Powerful Arm, a robot that uses Facebook to sign signatures onto a petition in the handwriting of Jacob Lancaster, a young DMD sufferer who can no longer write. Via a live stream, users saw their name being signed. A photograph of their signature was then posted onto their Facebook feed, enabling them to share it, triggering others to participate.
