The Great Schlep
Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean towards John McCain. We targeted this group in a way they couldn't refuse: by encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring comedienne Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in twelve years a democratic nominee won Florida.
- ViralWriting
Year
- 2009
Country
- United States
Copywriter
- Isaac Silverglate
Writer
- Sarah Silverman
- Dan Sterling
Director
- Wayne McClammy
Art Director
- Jeff Anderson
Interactive Designer
- Kenny Kim
Creative Director of Digital Media
- Scott Witt
Executive Creative Director
- Ted Royer
Creative Chairman
- David Droga
Executive Producer
- Heidi Herzon
Production Company
- Black Gold Films
Advertising Agency
- Droga5
Digital Agency
- Liberty Concepts
Agency Producer
- Craig Batzofin
Editor
- Josh Reynolds
Director of Photography
- Rhet Bear
Music Composer
- Adam Berry
Head of Integrated Production
- Sally-Ann Dale
Client
- Jewish Council of Education & Research
Brand
- The Great Schlep
Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean towards John McCain. We targeted this group in a way they couldn't refuse: by encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring comedienne Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in twelve years a democratic nominee won Florida.