The Finish Line is Never the End
After incredible success in 2019’s F1 season, including its first podium finish in over a decade, Honda’s return trip to Suzuka for the Japanese Grand Prix was a huge moment in the season. Digitas UK’s first film, Powered by Honda, had gone down so well with fans, they decided to finish the season using the same style - but this time with race footage. For Honda, the finish line means victory - but the finish line is never the end.
- Animation2D Animation
Country
- United Kingdom
Client
- Honda
Production Company
- Mainframe
- Digitas UK
3D Project Lead
- Jonathan May
3D Artist
- Diogo Dias
- Roger Chiaw
- Marcus Fernandes
- Duncan Tune
- Richard Payne
- Nick Lyons
Executive Creative Director
- Emma de la Fosse
Creative
- Jonny Palmer
Strategy Director
- James Whatley
Client Director
- Jared Howe
Account Lead
- Clementine Clough
Agency Producer
- Emma Gilbert
Sound Design
- String and Tins
Producer
- Philip Archer
Advertising Agency
- Digitas UK
Design Agency
- Digitas UK
Art Director
- Ryan Timms
Copywriter
- Lucy Green
After incredible success in 2019’s F1 season, including its first podium finish in over a decade, Honda’s return trip to Suzuka for the Japanese Grand Prix was a huge moment in the season. Digitas UK’s first film, Powered by Honda, had gone down so well with fans, they decided to finish the season using the same style - but this time with race footage. For Honda, the finish line means victory - but the finish line is never the end.