The Book That Grew
AIB wanted to enable farmers to maximise sustainability by changing how they see one of our greatest resources: grass. So they used grass to grow a book where each word, diagram and even the pages themselves are shaped by grass roots as they grow. The book contains a set of guidelines for farmers, with ten tangible lessons and ten pieces of practical advice, all designed to maximise sustainability and increase profitability. The book lays out a practical plan of action, and symbolises the power of our natural resources.
- TypographyEntire Book
Country
- Ireland
Production Company
- Rothco
Client
- AIB
Writer
- Rob Maguire
Art Director
- Fabiano Dalmacio
Designer
- Diogo Dias
- Shane O'Riordan
Creative Director
- Ray Swan
- Emma Sharkey
Chief Creative Officer
- Alan Kelly
Executive Producer
- Al Byrnes
Account Director
- Alan McQuaid
Managing Partner
- Jimi McGrath
Director
- Jake Viramontez
Editor
- Jake Viramontez
Artist
- Diana Scherer
Chief Marketing Officer
- Jill Byrne
Printing Company
- The Salvage Press
Producer Assistant
- Siobhan Coakley
Project Director
- Irene Sharkey
Chief Executive Officer
- Patrick Hickey
Printer
- Jamie Murphy
Advertising Agency
- Rothco
Design Agency
- Rothco
AIB wanted to enable farmers to maximise sustainability by changing how they see one of our greatest resources: grass. So they used grass to grow a book where each word, diagram and even the pages themselves are shaped by grass roots as they grow. The book contains a set of guidelines for farmers, with ten tangible lessons and ten pieces of practical advice, all designed to maximise sustainability and increase profitability. The book lays out a practical plan of action, and symbolises the power of our natural resources.
