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D&AD Annual 2020

The Battle
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  • Graphic DesignIntegrated Graphics

Country

  • Australia

Client

  • Tim Jones Photographer

Design Company

  • For The People

Photographer

  • Tim Jones

Executive Creative Director

  • Jason Little

Designer

  • Pete Conforto

Project Sponsor

  • Chris O'Brien Lifehouse

Illustrator

  • Nicole Hutton
  • Ilana Bodenstein
  • George Rose
  • Craig Redman
  • Mulga The artist
  • Mimi Leung
  • Jeremy Lord
  • Kris Andrew Small

Photography

  • Tim Jones Photography

Advertising Agency

  • For The People

Design Agency

  • For The People

The Battle is an annual exhibition that channels Australia’s love of sport and uses it to financially support important, meaningful work done by select charities and not-for-profits. The inaugural Battle exhibition consisted of two parts – a photographic exploration of the enigmatic sport of fencing by Tim Jones, alongside an artistic collaboration exploring the art of the fencing mask. All profits raised from sales went towards cancer hospital Chris O’Brien Lifehouse. The identity leans into the photography whilst balancing this with a subtle typographic nod to the foil/sabre weapon.