Sweetie
A new phenomenon is spreading like an epidemic: Webcam Child Sex Tourism. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. Our solution: pro-active policing. To raise awareness and pressure governments to act we created Sweetie, a 10-year-old Filipino girl who caught 1,000 predators from 71 countries in the act. Then, we handed over their dossiers to Interpol. The results: over 1 billion viewers. Webcam Child Sex Tourism is now a globally recognized problem. Governments are changing policies. Arrests have been made. Children have been rescued.
- White PencilAdvertising & Marketing Communications
Year
- 2014
Country
- Netherlands
3D Artist
- Mao Lin Liao
Animator
- Michiel van Iperen
Advertising Agency
- LEMZ
Digital Production Company
- Code d'Azur
- MediaMonks
Production Company
- Tetteroo Media
Animation
- Eyehear
- JDBgraphics
3D Animation
- Motek Entertainment
- Brekel 3D
Set Design
- Brouhaha
Post Production
- STORM Post Production
Sound Design
- Soundcircus
- Studio De Keuken
Brand
- Terre des Hommes
Client
- Terre des Hommes
A new phenomenon is spreading like an epidemic: Webcam Child Sex Tourism. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. Our solution: pro-active policing. To raise awareness and pressure governments to act we created Sweetie, a 10-year-old Filipino girl who caught 1,000 predators from 71 countries in the act. Then, we handed over their dossiers to Interpol. The results: over 1 billion viewers. Webcam Child Sex Tourism is now a globally recognized problem. Governments are changing policies. Arrests have been made. Children have been rescued.
