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D&AD Annual 2020

SUL VHS Brochure
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  • BrandingBrand Expression in Print

Country

  • Lithuania

Client

  • SUL Education

Production Company

  • GSP
  • KOPA

Advertising Agency

  • Aurimas Kadzevičius

Design Agency

  • Aurimas Kadzevičius

The first VHS tape cassette was released in Japan on September 9, 1976, by Victor Company of Japan (JVC) – exactly the same year SUL Education’s founders Christopher and Nicole Retallack welcomed their first students and established the business. To commemorate the year of these events, SUL’s 2020 brochure is designed as the first tape cassette. The message? The world has changed. So have we. Let’s appreciate our past and innovate for a better future.