Straw Shaming
25 million plastic straws end up in our oceans each year, endangering and killing marine life. It’s an undeniable problem across the globe and restaurants are major perpetrators. Greenpeace set out to rally the world in a global protest to shame businesses for their continued use of single-use plastics. But, traditional protests and marches were becoming noise. They needed to engage people in a new way. So, Greenpeace created the first global protest using Instagram Stories to ultimately shame businesses into action.
- MediaUse of Digital
Country
- Canada
Client
- Greenpeace Canada
Production Company
- R+D Productions
Creative Director
- Joel Holtby
- Mike Dubrick
Chief Creative Officer
- Aaron Starkman
- Christina Yu
Art Director
- Joel Holtby
Writer
- Mike Dubrick
Designer
- Joel Holtby
Strategic Planning
- Hannah Newport
Strategic Director
- Sean McDonald
Producer
- Todd Harrison
- Narine Artinian
Editing
- Dustin Gamble
- Stephen Parker
Photography
- Instill Image Co.
Sound Production
- Vapor Music Group
Account Director
- Caleb Goodman
Advertising Agency
- Rethink
25 million plastic straws end up in our oceans each year, endangering and killing marine life. It’s an undeniable problem across the globe and restaurants are major perpetrators. Greenpeace set out to rally the world in a global protest to shame businesses for their continued use of single-use plastics. But, traditional protests and marches were becoming noise. They needed to engage people in a new way. So, Greenpeace created the first global protest using Instagram Stories to ultimately shame businesses into action.