Starbucks – What's Your Name?
What’s Your Name? focuses on the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people on a journey of self-identity. The campaign aimed to encourage reassessment of Starbucks as a genuinely progressive brand, and opened up a passionate conversation about gender and inclusion in the UK and beyond.
- Film AdvertisingTV Commercials 41-60 seconds
- EntertainmentFiction Film up to 5 mins
Country
- United Kingdom
Client
- Starbucks
Production Company
- Sweetshop London
Associate Creative Director
- Elinor Vasiliou
Senior Creative
- Richard Peretti
Global Executive Creative Director
- Grant Hunter
Business Director
- Elisha Pearce
Producer
- Emily Hendry
Senior Integrated Producer
- Richard Blaxill
Copywriter
- Anny Heyden
Art Director
- Giulia Frassine
Creative Director
- Matt Gray
Lead Designer
- Katrina Loosemore
Chief Marketing Officer
- Amy Bryson
Director
- Nicolas Davies
Editor
- Billy Mead
PR
- Rachel Geraghty
Business Affairs Coordinator
- Katie Singer
Lead Creative Agency
- Iris
Strategic Director
- Raj Thambirajah
Editing Company
- tenthree
Post Producing Company
- Time Based Arts
Charity Partner
- Mermais
Advertising Agency
- Iris London
What’s Your Name? focuses on the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people on a journey of self-identity. The campaign aimed to encourage reassessment of Starbucks as a genuinely progressive brand, and opened up a passionate conversation about gender and inclusion in the UK and beyond.