SP50 – Born Integrated
To celebrate its 50th anniversary, Serviceplan Group took inspiration from the integrated communication that runs through its DNA. A new logo took elements from all parts of the business – the agency interior, exterior, stationary, gifts, digital media formats, advertisements and even the office dog – involving over four thousand employees in 24 locations worldwide.
- TypographyIntegrated
Country
- Germany
Client
- Serviceplan Group
Chief Creative Officer
- Alex Schill
Chairman
- Dr. Peter Haller
Managing Partner
- Markus Kremer
- Florian von Hornstein
Executive Creative Director
- Michael Wilk
Senior Motion Designer
- Dennis Fritz
Junior Motion Designer
- Anton Reim
Photographer
- Johann Cohrs
Director
- Felix Tonnat
Sound Design
- Simon Heeger
General Manager
- Leif Johannsen
Designer
- Katrin Oeding
Web Designer
- Raul Dück
Managing Director
- Kevin Prösel
Art Director
- Janina Petersen
- Florian Zwinge
- Jana Grabau
Digital Artist
- Michael Seidler
Stylist
- Nina Lemm
Advertising Agency
- Serviceplan Berlin
To celebrate its 50th anniversary, Serviceplan Group took inspiration from the integrated communication that runs through its DNA. A new logo took elements from all parts of the business – the agency interior, exterior, stationary, gifts, digital media formats, advertisements and even the office dog – involving over four thousand employees in 24 locations worldwide.
