SIGNS
Voice technology at the moment excludes people without a voice. But that same technology has the potential to ensure equal inclusion of all humans. SIGNS is the first smart voice assistant for people with hearing loss worldwide. It’s an innovative smart tool that recognises and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana). Many people with hearing loss use their hands to speak, and that’s all they need to talk to SIGNS.
- Digital DesignConnected Experiences
- Digital DesignNew Use of Technology
Country
- Germany
Client
- German Youth Association of People with Hearing Loss
Production Company
- MRM//McCann Germany
Film Production Company
- dropout films
Post Production Company
- Das Werk Frankfurt
Audio Production Company
- Studio Funk Frankfurt
Chief Creative Officer
- Sebastian Hardieck
Executive Creative Director Head of LAB13 EMEA
- Martin Biela
Vice President Global Product Innovation LAB13
- Dominik Heinrich
Director Creative Technology LAB13
- Mark Hollering
Associate Creative Director LAB13
- Chris Endecott
Group Creative Director UX
- Jan Portz
IT Project Manager
- Sebastian Klein
Senior Art Director
- Jawad Saleem
Senior Motion Designer
- Michael Klaiber
PR & Communications Director
- Jerome Cholet
Art Director
- Nico Koehler
Junior Art Director
- Sofia Paz-Vivo
- Irini Sidira
Head of Production
- Klaus Flemmer
Chairwoman
- Michelle Mohring
Clerk
- Lucas Garthe
Awards Coordinator
- Connie Bedenk
Executive Creative Director
- Dushan Drakalski
Advertising Agency
- MRM//McCann Germany
Design Agency
- MRM//McCann Germany
Voice technology at the moment excludes people without a voice. But that same technology has the potential to ensure equal inclusion of all humans. SIGNS is the first smart voice assistant for people with hearing loss worldwide. It’s an innovative smart tool that recognises and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana). Many people with hearing loss use their hands to speak, and that’s all they need to talk to SIGNS.