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D&AD Annual 2020

Shadows as Athletes
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  • CinematographyEntertainment

Country

  • Japan

Client

  • Japanese Olympic Committee

Production Company

  • GEEK PICTURES
  • Dentsu LIVE
  • EUPHRATES

Art Director

  • Masahiko Sato
  • Masashi Sato

Director

  • Tomoko Kaizuka
  • Masaya Ishikawa

Executive Producer

  • Shigeki Tomiyama

Producer

  • Soichi Ono

Account Producer

  • Tomoyasu Higuchi
  • Hiroki Gedo
  • Kosui Yamashina

Account Assistant

  • Iku Miura
  • Marie Hoshino
  • Nao Yasuoka
  • Akira Kadoya

Lighting Designer

  • Ryo Shima

Music Composer

  • Masaki Kurihara

Creative Agency

  • Dentsu

Music Artist

  • Masaki Hayashi

Planner

  • Mio Ueta
  • Hirofumi Yonemoto
  • Kohji Robert Yamamoto

Advertising Agency

  • Dentsu Tokyo

Design Agency

  • DENTSU LIVE INC.

Instead of seeing the athletes directly, Shadows as Athletes emphasises the determination and the resolve of the players. This is probably because the brain, which has been given abstract information in the form of shadows, tries to compensate for the lost information in order to understand it. The viewers use their imagination while watching the movie, turning the images into something universal.

Behind the Work: Shadows as Athletes

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