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D&AD Annual 2020

Senser Spirits
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  • IllustrationPackaging

Country

  • United Kingdom

Client

  • Senser Spirits

Designer

  • David Azurdia
  • Heidi Shepherd
  • John Randall

Creative Director

  • Ben Christie
  • David Azurdia

Account Manager

  • Alice Thompson

Illustrator

  • Jessica Benhar
  • Heidi Shepherd

Copywriter

  • Joe Coleman
  • David Azurdia

Copywriting

  • We All Need Words

Illustration

  • David Azurdia
  • John Randall

Design Agency

  • Magpie Studio

Senser blends active botanicals to produce non-alcoholic spirits with mood-transforming properties. On pack, the effect of each blend is captured in a playful story, which first introduces the active botanicals, then describes the metamorphosis into a symbolic spirit animal. The theme of mood elevation continues across the brand. The Senser mark features up arrows, whilst the S monogram sums up the emotional transformation, with a figure diving into a portal and re-emerging as a dolphin. All under the strapline ‘Be Transported’.