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D&AD Annual 2020

Self, Made Campaign Branding
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  • BrandingCampaign Branding & Identity

Country

  • United States

Client

  • Exploratorium Museum

Brand Consultancy

  • COLLINS

Museum Partner

  • The Exploratorium

Creative Director

  • Ben Crick

Managing Partner

  • Karin Soukup

Associate Creative Director

  • Louis Mikolay

Senior Designer

  • Erik Berger Vaage
  • Michael Taylor

Junior Designer

  • Mackenzie Pringle
  • Yeun Kim

Design Agency

  • COLLINS

What makes us introverts or extroverts? Feeling privileged or persecuted? What we’re born with versus what we become? As part of COLLINS’ ongoing partnership with the Exploratorium, the studio was asked to launch a marketing campaign for its summer 2019 exhibition Self, Made. The exhibition tackled the complex yet compelling topic of human identity, asking the question, “What makes you, you?”