#SayYesToEurope
Despite Brexit and the rise of right-wing parties, fewer and fewer Germans cared about the European elections. Lufthansa, Europe’s biggest airline, wanted to motivate people to vote. With the #SayYesToEurope initiative, Lufthansa turned magical places into once-in-a-lifetime polling stations. Postal votes became entry tickets to the most desirable locations that usually can’t be accessed. The stage of the Elbphilharmonie concert hall, the changing room of Champions League club Borussia Dortmund and many more places opened their doors. In a polling booth, they could then vote on site.
- ImpactInitiative/Brands
Country
- Germany
Client
- Lufthansa
- Alexander Schlaubitz
- Claudia Dreismann
- Deutsche Lufthansa AG
- Benita Struve
Production Company
- 27 Kilometer Entertainment
Creative Agency
- Kolle Rebbe GmbH
PR Agency
- achtung! GmbH
Social Media Agency
- Elbkind Reply GmbH
Audio Production Company
- The SoundShack GmbH
Chief Creative Officer
- Fabian Frese
Creative Director
- Cookie Peschmann
Copywriter
- Fridtjof Vieth
Digital Creative
- Emma Paraschiakou
Art Director
- Birte Rössner
Account Director
- Jan Vierig
Account Manager
- Moritz Kiehn
- Tim Felicetti
- Björn-Thore Bietz
Agency Producer
- Ole Brand
Production Manager
- Martin Lühe
PR Manager
- Petra Fox
Art Buyer
- Wiebke Burmeister
Editor
- Falko Tilgner
- Maik Sperling
Producer
- Walta Hagos
- Annegret Feistl
- Leo Witte
- Malte Schlieker
Audio Producer
- Konrad Peschmann
Composer
- Josh Leake
Advertising Agency
- Kolle Rebbe
Despite Brexit and the rise of right-wing parties, fewer and fewer Germans cared about the European elections. Lufthansa, Europe’s biggest airline, wanted to motivate people to vote. With the #SayYesToEurope initiative, Lufthansa turned magical places into once-in-a-lifetime polling stations. Postal votes became entry tickets to the most desirable locations that usually can’t be accessed. The stage of the Elbphilharmonie concert hall, the changing room of Champions League club Borussia Dortmund and many more places opened their doors. In a polling booth, they could then vote on site.
