Responsible Billboard
Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
- DirectDirect Response/Ambient
Country
- Brazil
Client
- AB InBev
Production Company
- Corazon Filmes
Chief Creative Officer
- Sergio Gordilho
Copywriter
- Pedro Bullos
Art Director
- Erico Braga
Designer
- Yllo Pedra
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Julia Newman
- Fernando Alonso
Client Services
- Rafael Marques
- Victoria Jaffe
- Heloisa Pupim
Agency Producer
- Juarez Lima
- Rodrigo Ferrari
- Tais Olhiara
Film Director
- Pedro de La Fuente
Director of Photography
- Alex Vecchi
Sound Production
- Loud
Post Production Company
- Warriors VFX
Advertising Agency
- Africa
Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.