Rebrand the Game
Throughout history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so MULLENLOWE SSP3 wanted to introduce Budweiser in a way that was meaningful for both the brand and the people. After analysing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, they found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, Goals Of Kings was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.
- DirectDirect Integrated Campaigns
Country
- Colombia
Client
- AB InBev
Production Company
- Diptongo
- Pivote
Global Chief Creative Officer
- José Miguel Sokoloff
Chief Creative Officer
- Carlos Andrés Rodríguez
Chairman
- Francisco Samper
Chief Operating Officer
- Juan Pablo García
Creative Director
- Guillermo Siachoque
- Juan David Arboleda
Art Director
- Camilo Londoño
- Andrés Torres
- Byron Poveda
- Adrián Bravo
- Juan Sebastián Moreno
Copywriter
- Alejandro Chavez
- Miguel Ángel Gómez
Production Director
- José VIcente Altamar
Producer
- Diego Aguilera
- Diego Cano
Editor
- Ivan Villacob
- Johnatan Bolívar
Project Manager
- Sebastián Salazar
Account Executive
- Andrés Granados
Marketing Vice President
- Thor Borresen
Brand Team Leader
- Santiago Mendoza
Brand Manager
- Laura Vallecilla
- Ana María Rodríguez
PR & Communications Director
- Juanita Rodríguez
Business Group Leader
- Sarah Romero
Director
- Ricardo Rodríguez
Production Manager
- Fausto Tapias
Advertising Agency
- MULLENLOWE SSP3
Throughout history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so MULLENLOWE SSP3 wanted to introduce Budweiser in a way that was meaningful for both the brand and the people. After analysing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, they found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, Goals Of Kings was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.