Raw Halo - Glowing with Goodness
Raw Halo approached B&B Studio to help showcase its unique quality whilst increasing sales and distribution in mainstream retailers. The premium chocolate category is closely aligned with luxury, following its evolution from exclusivity and affluence to an emerging focus on health and wellness. The new identity and packaging for Raw Halo puts the brand at the forefront of this shift with an aspirational chocolate that glows with goodness and benefits mind, body and spirit.
- Packaging DesignRebrand
Country
- United Kingdom
Client
- Raw Halo
Design Agency
- B&B Studio
Creative Director
- Shaun Bowen
Designer
- Jennie Potts
Account Director
- Kate Thomas
Strategy Director
- Lisa Desforges
Raw Halo approached B&B Studio to help showcase its unique quality whilst increasing sales and distribution in mainstream retailers. The premium chocolate category is closely aligned with luxury, following its evolution from exclusivity and affluence to an emerging focus on health and wellness. The new identity and packaging for Raw Halo puts the brand at the forefront of this shift with an aspirational chocolate that glows with goodness and benefits mind, body and spirit.
