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D&AD Annual 2020

PuShan
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  • Packaging DesignConsumer

Country

  • China

Client

  • Ximing Tea Industry

Design Agency

  • 7654321 Studio

PuShan is a type of Pu'er tea that grows in the wild. The earliest people who drank Pu'er tea were from ethnic minorities in Yunnan, China. On the surface of the package, there are ethnic hieroglyphs, cave murals and cliff carvings. Mountain lines on the map are engraved on the outer packaging with dotted lines, so the consumers can tear open the box. After opening it, a picture of people picking tea is revealed.