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D&AD Annual 2020

Politics v Policies
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  • Magazine & Newspaper DesignEntire Newspapers

Country

  • United Kingdom

Client

  • The British Public

In the run-up to the 2019 election, it was a challenge to find an opinion free from the lies, slander, and accusations thrown around in political speeches, newspapers, and on social media. To combat this, a team of creatives made a non-biased newspaper that compared 14 top policies from the six major parties in the UK, highlighting key points directly from their manifestos. The day before the election, polls showed that much of the electorate was still unsure of how they were going to vote. 10,000 copies of the newspaper were distributed on major transport links around London, to help them decide.