Play
The effect of mindless screen time on the mental, physical and overall wellbeing of our next generation is a growing international concern. New Zealand’s leading telco, Spark, partnered with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward to develop a smart ball that helps families balance screen time with active playtime. Minute for minute. The hero film prompted the public to get involved, watch the families in the trial programme, learn balance tactics and help shape the future of Spark Play. The TVC led to a 25% increase in brand love.
- Film AdvertisingTV Commercials 41-60 seconds
- Film AdvertisingCinema Commercials 41-60 seconds
- Product DesignPromotional
- MediaUse of Interaction
Country
- New Zealand
Client
- Spark
Production Company
- The Sweet Shop
Advertising Agency
- Colenso BBDO
The effect of mindless screen time on the mental, physical and overall wellbeing of our next generation is a growing international concern. New Zealand’s leading telco, Spark, partnered with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward to develop a smart ball that helps families balance screen time with active playtime. Minute for minute. The hero film prompted the public to get involved, watch the families in the trial programme, learn balance tactics and help shape the future of Spark Play. The TVC led to a 25% increase in brand love.