Planters – Gone But Never Forgotten
In a nutshell, Mr. Peanut is a true American icon. Born in 1916, he captured the hearts of the nation with his charm, swagger and kindness. From an early age he sought to bring people together through nuts of all kinds. But what happens when an icon dies? As the world mourns his loss, Jones Knowles Ritchie set out to honour his legacy by creating a commemorative campaign that highlights his most memorable moments throughout the years. A bright-coloured, nostalgic visual language is used to honour and celebrate Mr. Peanut, and further emphasise that while he may be gone, he is not forgotten.
- TypographyPackaging
Country
- United States
Client
- Kraft Heinz
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Lisa Smith
CEO North America
- Sara Hyman
Creative Director
- JB Hartford
Design Director
- Matt Egan
Senior Designer
- David Fung
- Regina Puno
Designer
- Weston Doty
Senior Production Designer
- John Colon
Print Production Director
- Stephen Kwartler
Group Account Director
- Laura Wall
Account Director
- Kate Lang
Account Executive
- Emma Pembroke
3D Visualizer
- Edvin Puzinkevich
Director of Brand
- Grace Dawson
Brand Executive
- Rachel Ptak
Advertising Agency
- Jones Knowles Ritchie New York
Design Agency
- Jones Knowles Ritchie New York
In a nutshell, Mr. Peanut is a true American icon. Born in 1916, he captured the hearts of the nation with his charm, swagger and kindness. From an early age he sought to bring people together through nuts of all kinds. But what happens when an icon dies? As the world mourns his loss, Jones Knowles Ritchie set out to honour his legacy by creating a commemorative campaign that highlights his most memorable moments throughout the years. A bright-coloured, nostalgic visual language is used to honour and celebrate Mr. Peanut, and further emphasise that while he may be gone, he is not forgotten.
