Pay Per Beer
Football and beer are a match made in heaven. And yet no one had thought about something as obvious as Pay per Beer. Africa and AB Inbev put an end to the hassle of the pre-game beer run by enabling football fans to buy their team’s beer directly via their football PPV platform. It turned the PPV TV screen into retail space to deliver instant beer gratification, bundling two purchase decisions into one moment: buying the game and buying the beer. This meant added convenience for fans, and a private commerce space for AB Inbev at the most critical media moment for the beer category in Brazil.
- DirectDirect Product & Service
Country
- Brazil
Production Company
- PBA Cinema
Client
- AB InBev
Chief Creative Officer
- Sergio Gordilho
Art Director
- Sergio Gordilho
- Maso Heck
Media
- Rodrigo Famelli
- Bruna Morano
- Leonardo Araujo
- Antonio Arbex
Print Producer
- Edson Harada
- Carla Lustosa
Film Director
- Santi Dulce
Director of Photography
- Pepe Mendes
Post Production Company
- Warriors VFX
Sound Production
- Satelite Audio
Executive Creative Director
- Matias Menendez
Copywriter
- Nicholas Bergantin
Content Director
- Filipe Botton
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Marilia Silva
- Julia Newman
- Isabela Levy
Client Services
- Carolina Boccia
- Rafael Marques
- Natalia Pacheco
- Carolina Miranda
- Heloisa Pupim
Planning
- Rodrigo Maroni
- Wesley Gagliano
- Alexandre Doria
- Andre Pinheiro
- José Lucas de Paula
Agency Producer
- Priscila Moscovich
- Rodrigo Ferrari
- Tais Olhiara
Advertising Agency
- Africa
Football and beer are a match made in heaven. And yet no one had thought about something as obvious as Pay per Beer. Africa and AB Inbev put an end to the hassle of the pre-game beer run by enabling football fans to buy their team’s beer directly via their football PPV platform. It turned the PPV TV screen into retail space to deliver instant beer gratification, bundling two purchase decisions into one moment: buying the game and buying the beer. This meant added convenience for fans, and a private commerce space for AB Inbev at the most critical media moment for the beer category in Brazil.