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D&AD Annual 2020

Paul Smith's Cycling Scrapbook
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  • Book DesignCulture, Art & Design Books

Country

  • China

Client

  • Hunan Literature and Art Publishing House

Design Agency

  • Tenmilliontimes Design

Paul Smith’s Cycling Scrapbook consists of five scrapbooks featuring portraits from old newspapers, pictures of famous competitions, famous athletes and bicycles. Each scrapbook is printed on a special kind of paper that fits its content. Together, the five papers symbolise the development of cycling over time. The scrapbooks can be strung by a paper string to form a whole, or they can be hung as separate books.