Paralympics ‘We’re The Superhumans’
When we began work on the campaign, we came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We would do this by celebrating ability in its widest sense – from winning a gold medal, through to something as everyday as brushing one’s teeth.
- Film AdvertisingTV Commercials 121-240 seconds
Year
- 2017
Country
- United Kingdom
Audio Designer
- Anthony Moore
Casting Director
- Rose Waite
Creative
- Richard Biggs
- Jolyon White
Creative Director
- Alice Tonge
Director
- Dougal Wilson
Director of Photography
- Daniel Landin
Executive Creative Director
- John Allison
- Chris Bovill
Executive Producer
- Shananne Lane
Head of Production
- Clare Brown
Offline Editor
- Joe Guest
On Location Sound Recorder
- Mike Palmer
Producer
- Ewen Brown
Production Coordinator
- Christopher Osborne
Production Designer
- Andy Kelly
Production Manager
- Lucy Jones
Senior Agency Producer
- Louise Oliver
Telecine Technician
- Jean Clement Soret
Visual Effects Artist
- Tom Harding
Advertising Agency
- 4creative
Music
- Leland Music
Group Business Director
- Olivia Browne
Group Marketing Manager
- Grace Ayres
Head of Marketing
- James Walker
Senior Account Director
- Tom Foster
Client
- Channel 4
Brand
- Paralympics
When we began work on the campaign, we came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We would do this by celebrating ability in its widest sense – from winning a gold medal, through to something as everyday as brushing one’s teeth.
