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D&AD Annual 2020

NZ Says '39'
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  • BrandingBrand Activation
  • Product DesignPromotional

Country

  • New Zealand

Client

  • Tourism New Zealand

Production Company

  • Augusto
  • Goodmood
  • Haumi

Head of Strategy

  • Rory Gallery

Account Director

  • Rachael Williams
  • Amelia Daly
  • Sam Hall

Creative Director

  • Arnya Karaitiana
  • Jack Nunn
  • Nils Eberhardt

Video Production Company

  • Augusto

PR Agency

  • Dentsu

Marketing Agency

  • Darkhorse

Partner Agency

  • New Zealand Ministry of Foreign Affairs and Trade
  • Ministry of Culture and Heritage
  • People of Ngāti Hikairo
  • Air New Zealand
  • New Zealand Story
  • New Zealand Maori Arts & Crafts Institute
  • NZ Rugby Union
  • New Zealand Trade and Enterprise
  • Education New Zealand

Advertising Agency

  • Special Group Auckland

Design Agency

  • Special Group Auckland

Executive Creative Director

  • Tony Bradbourne

Managing Partner

  • Michael Redwood

Head of Client Services

  • Storm Day

Digital Director

  • Stu Mallarkey

Group Business Director

  • Sandra Daniel

Executive Design Director

  • Heath Lowe

NZ Says ‘39’ is New Zealand’s way of demonstrating cultural understanding and respect to Japan for hosting the 2019 Rugby World Cup, and to say thank you for looking after their team the All Blacks.