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D&AD Annual 2020

NS/ProRail – Improving Safety and Comfort on Train Platforms
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  • Digital DesignTechnological Innovation

Year

  • 2014

Country

  • Netherlands

Designer

  • Jan Dirk Porsius
  • Jack Zwanenburg
  • Thompson Dubé

Creative Director

  • Joost Holthuis

Design Consultant

  • Esther Overmars
  • Geke van Dijk
  • Marie de Vos

Design Agency

  • Edenspiekermann
  • STBY Amsterdam

Brand

  • NS Dutch Railways

Client

  • NS Dutch Railways
  • ProRail

Rush hour at the train station is a universally stressful experience. NS and ProRail wanted to improve the transfer process on station platforms, making it more comfortable, faster and safer. The result of our extensive research and collaboration process was a LED strip that’s placed above the platform, showing travellers everything they need to know. Using a system of coloured bands, it also indicates how busy the train is. A three month pilot at Den Bosch train station was very successful: customers gave NS a significantly higher valuation at the end of the trial period.