NOgroni: A Non-Alcoholic, Ready-to-Drink Challenger
After the successive launches of Seedlip and Aecorn Aperitifs, non-alcoholic spirits and aperitifs, respectively, the Seedlip team wanted to continue to deliver fresh and naturally focused alternatives to the non-alcoholic category. Cue NOgroni. It’s a twist on the venerable cocktail classic, served in ready-to-drink bottles. The challenge was to design a standout third brand for the Seedlip portfolio and to support on-trade partnerships with communication materials. The package design brings a bold, straightforward graphic language to the brand.
- Packaging DesignConsumer
Country
- United States
Client
- Seedlip
Design Agency
- Pearlfisher
VP Executive Creative Director
- Hamish Campbell
Head of Realization
- Brandi Parker
Associate Creative Director
- Christian Bird
Head of Client Management
- Justine Allan
After the successive launches of Seedlip and Aecorn Aperitifs, non-alcoholic spirits and aperitifs, respectively, the Seedlip team wanted to continue to deliver fresh and naturally focused alternatives to the non-alcoholic category. Cue NOgroni. It’s a twist on the venerable cocktail classic, served in ready-to-drink bottles. The challenge was to design a standout third brand for the Seedlip portfolio and to support on-trade partnerships with communication materials. The package design brings a bold, straightforward graphic language to the brand.
