Nike+
Nike+ is reinventing running as a fun, social, digitally enhanced sport. A sensor in Nike+ running shoes tracks distance and speed, then transmits the data to the runner's Apple iPod nano, which is automatically uploaded to nikeplus.com. Runners get instant audio feedback while they run, and afterwards, their runs in the real world become meaningful assets in the digital world. At nikeplus.com, runners can compare runs, track their progress, set and manage goals, and compete with Nike+ runners around the world. <br/>Nike+ is also revolutionising marketing: it redefines how a brand can reach its audience on a daily basis through meaningful personal experiences, two-way communication, and innovative technology, keeping users motivated and connected with each other and with the brand.
- WebsitesNew Uses of Websites
Year
- 2007
Country
- United States
Creative Director
- Jill Nussbaum
- Gui Borchert
- Nick Law
- Natalie Lam
- Michael Spiegel
- Richard Ting
- Kris Kiger
Technical Director
- Nick Coronges
- Sean Lyons
Interactive Designer
- Claudia Bernett
- Joe Tobens
Designer
- Ed Kim
- Michael Reger
- Jeff Baxter
- Gary Van Dzura
Copywriter
- Alison Hess
- Josh Bletterman
Animator
- Mark Voelpel
- Kiril Yeretsky
Agency Producer
- Daniel Jurow
- Brock Busby
- David Ross
- Matt Howell
- James Kuo
Advertising Agency
- R/GA
Programmer
- Geoffrey Roth
- William Lee
- Noel Billig
- Aaron Ambrose
- Michael Mosley
- Matthias Hader
- Asako Kohno
- Ben Sosinski
- Stan Wiechners
- Michael Piccuirro
Quality Assurance
- Michele Roman
- Nauman Hafiz
- August Yang
Nike+ is reinventing running as a fun, social, digitally enhanced sport. A sensor in Nike+ running shoes tracks distance and speed, then transmits the data to the runner's Apple iPod nano, which is automatically uploaded to nikeplus.com. Runners get instant audio feedback while they run, and afterwards, their runs in the real world become meaningful assets in the digital world. At nikeplus.com, runners can compare runs, track their progress, set and manage goals, and compete with Nike+ runners around the world. <br/>Nike+ is also revolutionising marketing: it redefines how a brand can reach its audience on a daily basis through meaningful personal experiences, two-way communication, and innovative technology, keeping users motivated and connected with each other and with the brand.
