NBA – If
Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win.
- DirectDirect Integrated Campaigns
Country
- United States
Client
- ESPN
Group Executive Creative Director
- David DeCheser
Associate Creative Director
- Chris Parker
- Simon Gibson
- Dan White
Group Creative Director
- Marie Ronn
Senior Art Director
- Jenny Brown
Senior Designer
- Gabriel Towles
Design Director
- Elizabeth Ferraro
Creative Director
- Lucia Orlandi
Executive Strategy Director
- Felicia Zhang
Associate Strategy Director
- Aaron Harridge
Associate Director of Marketing Sciences
- Clinton Wong
Senior Analyst of Marketing Sciences
- Lauren Casella
Group Account Director
- Nicolina Jennings
Account Director
- Gabriela Laguna
Executive Production Director
- Jeff Skutnik
Executive Producer
- Matt Van Dzura
Director of Marketing and Communications
- Kelly Harrison
Director of Business Affairs
- Lynda Blaney-Smith
Sr. Manager of Business Affairs
- Marrisa Burnett
Chief Marketing Officer
- Laura Gentile
VP of Marketing
- Emeka Ofodile
Senior Director of Marketing
- Michael Kopech
Manager of Marketing
- Christina Ryan
Coordinator of Marketing
- Deontre Gray
Senior Director of Media
- Inna Kern
Director of Media
- Kimberly Aquilo
Director of Communications
- Kristie Adler
VP of Communications
- Amy Phillips
Media Agency
- Starcom
Media Network Partner
- Verizon Media
Advertising Agency
- R/GA New York
Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win.