Narcostore.co
In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.
- DigitalCampaign Websites
- DigitalUse of Trends & Tactical Marketing
Country
- Colombia
Client
- Colombia con Memoria Foundation
Creative Vice President
- Juan Pablo Álvarez
General Creative Director
- Julio Herazo
- Camilo Ruano
Creative Director
- Julián Barrera
- Inés De Ninnis
Art Direction
- Julián Barrera
- Santiago Barreto
Copywriter
- Inés De Ninnis
- Jaime Jimenez
Account Director
- Nicolás Llano
Programmer
- Mateo García
Community Manager
- Laura Rueda
- Melissa Rojo
Film Producer
- Sebastián Pita
- Gala Vence
- Sara Beltrán
- Rosario Carvajal
Production Company
- Akira Films
PR Agency
- Goldfish
Music & Sound Company
- Laika
Film Director
- Juan Rueda
Photo Producer
- Nicolás Fernandez
Photography Director
- Andres Guzmán
Photographer
- Juan Rueda
- Mauricio Cifuentes
Post Producer
- Daniel Jaramillo
- Jorge Espinel
- Fernando Colorado
- Camila Peralta
Post Production
- Julián Rodriguez
- Christian Nuñez
Video Production Company
- David Studio
Advertising Agency
- Ogilvy Colombia
In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.