Naked Books
Penguin wants to want to heighten the reading experience and enhance the reader’s relationship with books. 65% of readers prefer physical books, and unfortunately the planet bears the brunt. Penguin takes books back to basics with Naked Books - retaining the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They are delivered with carbon-neutral transportation. With Naked Books, Penguin encourages readers to protect the planet by doing what they do best – reading.
- Future ImpactDesign/Student
Year
- 2020
Country
- India
Art Director
- Xavi Ocaña
- Catarina Barcala
Copywriter
- Palak Kapadia
Penguin wants to want to heighten the reading experience and enhance the reader’s relationship with books. 65% of readers prefer physical books, and unfortunately the planet bears the brunt. Penguin takes books back to basics with Naked Books - retaining the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They are delivered with carbon-neutral transportation. With Naked Books, Penguin encourages readers to protect the planet by doing what they do best – reading.
