Mustard Ice Cream
French’s invented yellow mustard 115 years ago. Since then, competitors have steadily stolen everything from its claims to the bottle design. And now, mustard is just mustard to the average consumer. After a storied history of putting the product on hamburgers and hot dogs, French’s introduced the world to an all-new use and occasion: ice cream. There were samplings of the new product in NYC and LA, and an at-home recipe for any and all to make themselves. In just a few days, the campaign garnered over 1 billion impressions, 400 million social impressions, and news coverage from every major outlet.
- BrandingBrand Activation
Country
- United States
Client
- French's
Chief Creative Officer
- Noel Cottrell
Executive Creative Director
- Wes Whitener
Creative Director
- Will Benham
- Hannah Oates Williams
- Sherman Winfield
- James Beikmohamadi
Producer
- David Berngartt
- Erika Tribble
Chief Strategy Officer
- David Matathia
Strategic Director
- Vaughn Allen
Social Media Strategist
- Katy Tenerovich
- Michelle Li
Designer
- Alix Hendry
Junior Designer
- Hannah West
Film & Motion Designer
- Bryce Burton
Account & Business Director
- Stephanie Hanley
Account Manager
- Sophie Wolf
Account Executive
- Jocelyn Naide
Project Manager
- Katie McAlister
Design Intern
- Gwenn Prewitt
Intern
- Jack Blair
- Aaron Hirsch
- Erick Holmquist
Art Director
- Andrey Ter-Grigorian
Vice President
- Janell Mallios
Account Director
- Melanie Blum
PR Agency
- Sunshine Sachs
Advertising Agency
- Fitzco
French’s invented yellow mustard 115 years ago. Since then, competitors have steadily stolen everything from its claims to the bottle design. And now, mustard is just mustard to the average consumer. After a storied history of putting the product on hamburgers and hot dogs, French’s introduced the world to an all-new use and occasion: ice cream. There were samplings of the new product in NYC and LA, and an at-home recipe for any and all to make themselves. In just a few days, the campaign garnered over 1 billion impressions, 400 million social impressions, and news coverage from every major outlet.