Mustard
Mustard needed to address changes in the creative industry’s recruitment demands: clients regularly request talent with ever-more specific skills and experience. Kimpton Creative needed to show that Mustard was the go-to agency. The campaign draws out the MUST to capture the urgency and importance of getting it right, using typography to increase the sense of stress, enlarging key words, and using humour to let off steam and make our point: crazy, truly impossible demands... met. The tone is key: calm and good natured in the midst of a storm... people you can count on.
- Graphic DesignWriting for Graphic Design
Country
- United Kingdom
Client
- Mustard
Creative Director
- David Kimpton
Copywriter
- Scott Perry
Designer
- Trevor Thompson
Design Agency
- Kimpton Creative
Mustard needed to address changes in the creative industry’s recruitment demands: clients regularly request talent with ever-more specific skills and experience. Kimpton Creative needed to show that Mustard was the go-to agency. The campaign draws out the MUST to capture the urgency and importance of getting it right, using typography to increase the sense of stress, enlarging key words, and using humour to let off steam and make our point: crazy, truly impossible demands... met. The tone is key: calm and good natured in the midst of a storm... people you can count on.
