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D&AD Annual 2020

Molton Brown Fine Fragrances
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  • Packaging DesignLuxury

Country

  • United Kingdom

Client

  • Molton Brown

Creative Director

  • Vincent Villeger

Design & Development

  • Vincent Villeger

Design Agency

  • Vincent Villeger

Molton Brown is loved for its body and hand washes, but its fine fragrances, created by master perfumers and made in the UK, didn’t perform due to unremarkable packaging. Vincent Villeger created a distinctive silhouette with a nod to 70s design, using reflective surfaces, smoked glass and a unique orb cap so no two bottles are the same. It is also refillable.