Mobiliar - Moving Box Furniture
Swiss Mobiliar is the oldest insurance provider in Switzerland, offering a range of products and services. Unfortunately, young people are not interested in insurance. To change that, Jung von Matt and Limmat developed an innovative idea: moving box furniture, the first moving boxes that you can use as furniture after you move. These boxes were placed at the centre of an integrated campaign played out via numerous channels in target-group-relevant environments.
- Packaging DesignPromotional
Country
- Switzerland
Client
- Die Mobiliar
Creative Director
- Sören Schröder
Chief Creative Officer
- Dennis Lück
Senior Art Director
- Regine Cavicchioli
- David Hanselmann
Designer
- Boris Stoll
Product Designer
- Patrick Müller
Graphic Designer
- Merlin Obrero
Copywriter
- Cla Campell
Planner
- Dennis Hofmann
Junior Planner
- Florence Scherer
Senior Account Manager
- Jasmin Jost
Account Manager
- Valeria Vuckovic
Advertising Agency
- Jung von Matt/Limmat
Design Agency
- Jung von Matt/Limmat
Swiss Mobiliar is the oldest insurance provider in Switzerland, offering a range of products and services. Unfortunately, young people are not interested in insurance. To change that, Jung von Matt and Limmat developed an innovative idea: moving box furniture, the first moving boxes that you can use as furniture after you move. These boxes were placed at the centre of an integrated campaign played out via numerous channels in target-group-relevant environments.
