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D&AD Annual 2020

Milk Get The Glass Site
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  • WebsitesAnimation & Motion Graphics

Year

  • 2008

Country

  • United States

Executive Creative Director

  • Jeff Goodby

Creative Director

  • Feh Tarty
  • David Eriksson
  • Pat McKay

Interactive Creative Director

  • Will McGinness

Associate Interactive Creative Director

  • Ronny Northrop

Director of Interactive Production

  • Mike Geiger

Senior Interactive Producer

  • Heather Wischmann

Associate Interactive Producer

  • Kelsie van Deman

Lead Flash Developer

  • Klas Kroon

Flash Developer

  • Hans Eklund

Designer

  • Robert Lindström

Graphic Designer

  • Charlotta Lundqvist

Senior Art Director

  • Jorge Calleja

Art Director

  • Brian Gunderson
  • Jessica Shank
  • Robert Lindström
  • Katie McCarthy

Senior Copywriter

  • Paul Charney

Copywriter

  • Jessica Shank
  • Katie McCarthy

Producer

  • David Eriksson

Set & Model Designer

  • Ted Kjellsson

Production Company

  • North Kingdom

Broadcast Producer

  • Michael Damiani

Advertising Agency

  • Goodby, Silverstein & Partners

Creative Coordinator

  • Asya Soloian

Account Director

  • Martha Jurzynski

Account Manager

  • Ashley Weber

Client

  • California Fluid Milk Processors Advisory Board

Brand

  • Milk

Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of milk. On the site, viewers play a board game where they help the Adachi family get a glass of highly secured milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis’ plumbing van through a series of milk-related challenges – all while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, you’ll be sent an actual ‘Get the Glass’ glass.