Meet the Superhumans
Championing alternative voices is at the heart of Channel 4’s remit. In promoting the Paralympics we wanted to get back to the true meaning of ‘para’ as being ‘side by side/alongside’ and therefore ‘equal to’. Against a background of indifference (only 14 per cent of people said they were looking forward to them), we helped create an atmosphere of excitement building up to the Games that was unprecedented. The Paralympics sold out for the first time ever, and the opening ceremony drew Channel 4’s biggest audience in over ten years.
- TV & Cinema CommunicationsTV Promotions & Programme Junctions
Year
- 2013
Country
- United Kingdom
Director
- Tom Tagholm
Creative Director
- Tom Tagholm
Producer
- Gwilym Gwillim
- Rory Fry
Executive Producer
- Shananne Lane
Director of Photography
- Luke Scott
Visual Effects Producer
- Tim Phillips
Visual Effects Supervisor
- Michael Gregory
Colourist
- Jean-Clement Soret
Editor
- Tim Hardy
Sound Designer
- Rich Martin
Production Designer
- Will Htay
Production Manager
- Simon Maniora
Production Company
- 4creative
Business Director
- Olivia Browne
Marketing Manager
- James Walker
Championing alternative voices is at the heart of Channel 4’s remit. In promoting the Paralympics we wanted to get back to the true meaning of ‘para’ as being ‘side by side/alongside’ and therefore ‘equal to’. Against a background of indifference (only 14 per cent of people said they were looking forward to them), we helped create an atmosphere of excitement building up to the Games that was unprecedented. The Paralympics sold out for the first time ever, and the opening ceremony drew Channel 4’s biggest audience in over ten years.