Meaningful Steps: Milk
Kiwi Shoe Care is one of the biggest shoe care brands in the world, and all of its communication celebrates singularity by encouraging people to stand up for what they believe. Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.
- Press & OutdoorExisting Sites Poster Advertising
Country
- United States
Client
- SC Johnson
Production Company
- Ogilvy Chicago
Vice President
- Christine Kalvenes
- Renata Ferraiolo
Senior Marketing Director
- Chris Barnsdale
Marketing Director
- Meltem Edin
- Guillaume Fongond
Marketing Manager
- Maha El Ebiary
Senior Associate Brand Manager
- Alyson Harvey
Chief Creative Officer
- Joe Sciarrotta
Creative Director
- Mark Bruker
- Luissandro Del Gobbo
- Hital Pandya
- Luis Gabriel Ramirez Arias
Design Director
- Gabe Usadel
Designer
- Connor Fleming
Executive Producer
- Maggy Lynch-Hartley
Senior Production Manager
- Joan Shelton
Art & Content Producer
- Kay Murphy
Associate Producer
- Emily Addy
Audio Engineer
- Joe Griffin
Post Production Manager
- Corby Dodge
Production Manager
- Shane Mathis
Editor
- Ethan Saltzberg
Global Brand Lead
- Philip Heimann
Executive Director of Strategy
- Antonis Kocheilas
Managing Director
- Pete Lewis
Executive Director
- Jennifer Kasmarick
Account Supervisor
- Lauren Klein
- Chris Vainisi
Group Planning Director
- Evan Kearney
Global Head of Marketing
- Ann Mukherjee
Advertising Agency
- Ogilvy Chicago
Design Agency
- Ogilvy Chicago
Kiwi Shoe Care is one of the biggest shoe care brands in the world, and all of its communication celebrates singularity by encouraging people to stand up for what they believe. Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.